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Employability
The SEAMIE BAIM will develop the Indispensible Knowledge, Intellectual, Professional and Transferable Skills and Attributes that make Students more Employable.
BACHELOR OF INTERNATIONAL MARKETING
SEAMIE
" Seamie For A Better Future Generation "
--- SEAMIE
Aims of the Programme
The SEAMIE Bachelor of International Marketing Programme (BAIM) enables Students to develop detailed Knowledge of Contemporary International Marketing practice and the Skills and Competence to successfully work in a range of General Marketing functions, or start their own Business, or become Marketing Consultants with the ability to respond to the challenges faced by Businesses in a fluctuating International environment.
Key Subjects Studied
No. | Key Subjects Studied |
1 | Management Fundamentals |
2 | Information Management |
3 | Marketing Management |
4 | International Business and Marketing |
5 | Marketing Communications |
6 | Consumer Behaviour |
7 | Advertising and Promotion |
8 | Public Relations in Practice |
9 | Consultancy Project |
10 | Global Sustainable Strategies |
11 | Contemporary Marketing Strategy |
12 | Brand Management and Communication |
13 | Digital Marketing |
14 | Services Marketing |