MASTER OF MARKETING

SEAMIE

" Seamie For A Better Future Generation "

--- SEAMIE

Aims of the Programme

The SEAMIE Master of Marketing provides Students with an opportunity to study Marketing at a level of academic rigour that focuses on practice informed teaching and critical application. The Master of Marketing will enable Students to:

  • Develop systematic Knowledge and Understanding of Marketing in an International Context
  • Build up a detailed Knowledge of Marketing theories that can be readily applied to solving Marketing-related problems at Managerial Level
  • Develop Marketing Skills to improve Marketing Management performance within their existing or future employment
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Employability

The SEAMIE Master of Marketing will develop the Indispensible Knowledge, Intellectual, Professional and Transferable Skills and Attributes that make Students more Employable through a  critical awareness of current problems, dealing with complex issues and developing creativity and originality in analysing and solving problems.

Key Subjects Studied

No.

Key Subjects Studied

1

Markets and Marketing in the 21st Century

2

Digital Marketing

3

Contemporary Marketing Strategy   

4

Services Marketing

5

Brand Management and Communication

6

Global Sustainable Strategies

7Research Methods and Dissertation